'It isn't really a step down to develop a room fragrance rather than a regular perfume,' said world class 'nose' Olivier Polge at the launch of the opulent Fornasetti shop space in Selfridges today. He was talking about the brand's first room aroma, also known as, '8'.
Polge, the man who created Dior Homme fragrances and perfumes for Balenciaga, you might imagine could have been sniffy about this new project as he's a legend in the sometimes snooty world of haute perfumerie. 'It was an interesting challenge,' he said, after talking to a crowd of beauty editors while surrounded by a glistening array of Fornasetti fragranced products, 'the aroma has to fill a room rather than stay close to a body.'
For a brand that is a by-word for a particular kind of witty decorative chic for the past 50 years, Fornasetti's scented candles, sprays and burning sticks have been made, unsurprisingly, with the world's finest collaborators. Each candle's wax comes from CIR, France's oldest candle makers, for example, and are placed in ceramic pots by Ceramiche Dal Pra, the classic Vincenzan china company.
'My brief was to channel the smell of fine old furniture', said Polge of the distinctive cedarwod, tolu balsam and thyme aroma. Entry level Fornasetti, maybe, but in a world of it's own compared to anything in the world of Glade.
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