Turning Japanese: Lucien Pellat-Finet and the collectibility of cashmere art

Goyard's bags, Hermes' ties and Oliver Goldsmith's sunglasses, are products which defy conventional business logic. This gear is insanely expensive and knock-offs pour like a river from Eastern sweatshops. Yet, still these brands thrive like defiantly territorial endangered species, while original pieces hold their price if kept in a box-fresh state. To that list we can add Lucien Pellat-Finet's cashmere sweaters as interpreted by Japanese artist, Mr.

There's something heroic about all this. When you can pick up a half decent cashmere sweater for under £50, explain the logic to put down £500 on an entry-level LPF one, which may not look at any different? If you're able to buy into this end of the market (and, of course, the quality of cashmere here is about as good as it gets), it's  in the collaborations where the brand gets interesting. 

Acknowledging the importance of the Japanese market, Pellat-Finet has collaborated with Japanese artists including Murakami in past seassons, ensuring a market for his sweaters in Tokyo and the world beyond. The collaboration this year with  Mr., whose work has a retro kitsch manga appeal, makes your purchase not only wearable (in an ironic, kidult kind of way), but collectible too. This stuff will never be made again and these pieces will likely hold their value in years to come.  Which, of course, can never be said for that bobbled up piece of tat from the high street masquerading as the real thing.